How college training helped make Carol’s business a roaring success

When Carol Arnott was working for the Community Learning and Development department at Dundee City Council, she delivered a lot of family learning.

“I discovered that there was a real lack of age accessible material for younger children on Growth Mindset. I wrote a wee rhyming story about ‘a yeti that couldn’t roar . . . yet’ and through positive feedback, developed the material into a learning programme and then a small business that provided teacher and parent workshops and resources using my yeti characters.”

Covid changed all that though as Carol’s access to schools disappeared.

“Rather than dwelling on the problem, I took it as an opportunity to pivot my business and worked hard to redesign and expand my material to bring it online. On my new learning platform there are now a number of digital programmes, stories and resources that use character-based learning for parents and educators. We’ve also developed teaching packs and lots of physical resources, including bringing our yeti characters to life in cuddly plush form.”

Carol’s business was growing from strength to strength so when she noticed a LinkedIn post about training at D&A College in Management and Marketing she jumped at the chance.

“I was awarded funding to access to two amazing tutors through the College’s partnership with learning company Digital Bricks. The Management training changed me from feeling daunted at the thought of managing a team to being confident that my skillset and emotional intelligence are key skills needed for positive, effective leadership. Meanwhile, the Marketing training re-energised and re-created my marketing strategy, and the ongoing support from the tutor has been invaluable. Having the opportunity to develop my knowledge in areas of my business where I felt less confident has been really valuable. I especially appreciated the opportunity the tutors gave to examine the learning within the context of my own business.”

Covid itself has been horrible but it has also provided development opportunities that Carol wouldn’t have expected.

“I’ve ended up with a completely different business model with much bigger potential. Over the last few months things have moved on a pace and I’ve been very lucky to have come across some amazing business mentors and opportunities . . . exciting times!”